Marketing Philosophies/ Marketing Orientation /Marketing Concepts

Marketing Philosophies/ Marketing Orientation /Marketing Concepts

 Orientations of Marketing

An orientation is an assumption or belief, often unconscious, about the world. There are seven competing orientations under which organizations carry out their marketing activities. In a way these orientations represent as to how firms view their markets

   

In these concepts customers haven’t any choice to select products for their own needs also in this occasion sellers are king in the market so customers have to buy sellers products without any objections.

01. The Production Orientation

The marketing objective implicit in the production orientation is cheap efficient production and intensive distribution. A production orientation is a feasible marketing strategy when consumers are more interested in obtaining the product than they are in its specific features.

In order to this concepts sellers trying to catch the customers by changing production but they did not give actually customers what they wants. 

Ex.  Customers want to chocolate flavor ice-cream but seller’s product vanilla ice-cream with verity packing, verity shapes and various colors.