Marketing Environment

01.13 Marketing Environment

Marketing environment consist of the task environment and the broad environment. The Task environment includes the immediate actors involved in producing, distributing, and promoting the offer. The main actors are the company, suppliers, distributers, dealers, and the target customers.

The Broad environment includes larger forces which effect the entire task environment. It consists of six components.

·              Demographic environment: - In this environment consist age of the customer, income status, education level and population of the target market.

·         Economic environment: - when considering the economic environment marketer need to analyzed what policies are change in economic eg. Tax changes ,interest rate changing, currency valuation or devaluation etc,

·          Natural environment: - weather, climate changes, geographical location are consider in natural environment.

·         Technological environment:- in this environment analyze what kinds of new technologies are using or rules for technology using in country.

·         Political & Legal environment:- most important to marketer to analyze the political & legal environment in political can analyze political changes , political influences, policies and projects are consider in legal environment need to consider legal background in country most important  for example some country banded tobacco & alcohol product & advertisement ,sexual products are prohibited .

·         Social and cultural environment:- in country to county their beliefs, norms, value and behavior of people are different. In Arabic country clothing style and eating foods are different rather than the USA.