04. The Marketing Orientation
In shortly the marketing concept
is that, to be successful, a company must determine needs and wants of specific
target markets, and deliver the desired satisfaction rather than the competitors. The marketing concept rests on
four main pillars
A.
Market Focus
market focus is concerned about
the target customers are profitable or not to company.
B.
Customer Orientation
Precisely understanding of needs
of target market customer’s
C.
Coordinated (Integrated ) Marketing
all department ,department
members are should be work effectively ,efficiently and inter - relatively to
satisfy customers an also company profit.
D.
Profitability
company profit should be earned
as a side effect of satisfying customers bettors than competitors can.
Furthermore , marketers must be in analyzing the profit potential of different
marketing opportunities .