Marketing Philosophies/ Marketing Orientation /Marketing Concepts

04. The Marketing Orientation

In shortly the marketing concept is that, to be successful, a company must determine needs and wants of specific target markets, and deliver the desired satisfaction rather than the  competitors. The marketing concept rests on four main pillars

A. Market Focus

market focus is concerned about the target customers are profitable or not to company.

B. Customer Orientation

Precisely understanding of needs of target market customer’s

C. Coordinated (Integrated ) Marketing

all department ,department members are should be work effectively ,efficiently and inter - relatively to satisfy customers an also company profit.

D. Profitability

company profit should be earned as a side effect of satisfying customers bettors than competitors can. Furthermore , marketers must be in analyzing the profit potential of different marketing opportunities .

05. The Societal Marketing Orientation

 In adequately  to customer satisfaction , company profit the company have to get attraction of other market customer. then doing social welfare activities they get the attraction of other customers and through  this strategy company get the more market portion.

Ex. Medical campaign, donations activities ,  environmental protection  activities

Ex. Medical campaign, donations activities ,  environmental protection  activities.  

The societal marketing concept holds that the organization’s task is to determine the needs, wants, and interests of target markets and to deliver the desired satisfaction more effectively and efficiently than competitors in a way that preserves or enhances the consumer’s and the society’s well – being.  The  societal marketing concept calls upon marketers to balance three considerations in setting their marketing policies : company profit, customer wants, and society’s interests.