Wednesday, February 12, 2014

Marketing Philosophies/ Marketing Orientation /Marketing Concepts

04. The Marketing Orientation
In shortly the marketing concept is that, to be successful, a company must determine needs and wants of specific target markets, and deliver the desired satisfaction rather than the  competitors. The marketing concept rests on four main pillars
A. Market Focus
market focus is concerned about the target customers are profitable or not to company.
B. Customer Orientation
Precisely understanding of needs of target market customer’s
C. Coordinated (Integrated ) Marketing
all department ,department members are should be work effectively ,efficiently and inter - relatively to satisfy customers an also company profit.
D. Profitability
company profit should be earned as a side effect of satisfying customers bettors than competitors can. Furthermore , marketers must be in analyzing the profit potential of different marketing opportunities .